Why was Audio Ética created?
Audio Ética was created to address a serious and growing problem in the hearing aid sector in Portugal. For decades, the lack of transparency, high prices, and aggressive sales practices have tarnished the sector's image nationally, making it more difficult for the population to find an effective and affordable solution. Many customers lost trust in professionals in the field and, unfortunately, gave up seeking help for their hearing problems.
With our online store concept, we solve many of these problems in a simple and effective way.
This pioneering concept in Portugal aims to democratize access to hearing aids, accelerate user adaptation, and promote effective hearing rehabilitation without compromising their savings.
What makes us different?
Fair and transparent prices
We offer completely transparent prices — up to 50% more affordable than those practiced in traditional stores — without compromising the quality or reliability of the products.
Personalized and automatic recommendations
Pioneers worldwide in the use of artificial intelligence to help customers choose, autonomously and in a personalized way, the hearing aid most suitable for their profile.
Multiple brands and models in one place
We bring together in one location a wide selection of leading brands and models, allowing you to compare, choose, and buy with complete freedom and confidence.
Online support
We provide remote professional assistance, with specialized technicians ready to support each customer, without the need to leave the comfort of their home.
How does our store work?
At Audio Ética, we simplify the entire hearing aid purchasing process to make it fast, accessible, and transparent. Our model essentially works in three simple steps.
1. Upload your audiogram – Simply upload a recent hearing test (performed in the last 3 months) directly on our website.
2. Receive personalized recommendations – Based on your audiogram data, our system automatically suggests the most suitable models for your hearing loss, allowing you to compare brands, prices, and features without intermediaries.
3. Receive the devices at home, ready to use – After confirming your order, the devices are configured by a specialized technician according to your hearing profile and sent directly to your address.
No travel, no complications. Just hearing solutions tailored to your needs, with complete convenience and confidence.
Upload Audiogram